Udo Lattek took charge in 1970. After winning the DFB-Pokal in his first season, Lattek led Bayern to their third German championship. The deciding match in the 1971–72 season against Schalke 04 was the first match in the new Olympiastadion, and was also the first live televised match in Bundesliga history. Bayern beat Schalke 5–1 and thus claimed the title, also setting several records, including points gained and goals scored. Bayern also won the next two championships, but the zenith was their triumph in the 1974 European Cup Final against Atlético Madrid, which Bayern won 4–0 after a replay. This title – after winning the Cup Winners' trophy 1967 and two semi-finals (1968 and 1972) in that competition – marked the club's breakthrough as a force on the international stage. During the following years, the team was unsuccessful domestically but defended their European title by defeating Leeds United in the 1975 European Cup Final when Roth and Müller secured victory with late goals. "We came back into the game and scored two lucky goals, so in the end we were the winners but we were very, very lucky", stated Franz Beckenbauer. Billy Bremner believed the French referee was "very suspicious." Leeds fans then rioted in Paris and were banned from European Football for three years. A year later in Glasgow, AS Saint-Étienne were defeated by another Roth goal and Bayern became the third club to win the trophy in three consecutive years. The final trophy won by Bayern in this era was the Intercontinental Cup, in which they defeated Brazilian club Cruzeiro over two legs. The rest of the decade was a time of change and saw no further titles for Bayern. In 1977, Franz Beckenbauer left for New York Cosmos and, in 1979, Sepp Maier and Uli Hoeneß retired while Gerd Müller joined the Fort Lauderdale Strikers. Bayerndusel was coined during this period as an expression of either contempt or envy about the sometimes narrow and last-minute wins against other teams.
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